COMPETITIONS & EVENTS: Target - Case Study Program
CONTENTS
COMPETITION DETAILS
Diana Acero, Shana Chang and Jaclyn Stroh
2009
Undergraduate students, Diana Acero, Shana Chang and Jaclyn Stroh were picked by a panel of Target executives as the 2009 Target Case Study winners. Led by management instructor Richard Quinn, the teams competed against each other to develop a business plan strategy for Target’s sustainability initiative. The competition was designed to expose students to actual challenges that retailers face in today’s competitive market. Their strategy, “Nuestro Comunidad”, presented Target with the opportunity to efficiently create an “our community” focus for the unique demographic mix at each of its locations.